Icon Steel is a majority woman-owned structural and architectural steel company rooted in hands-on industry experience and a commitment to doing things right. In 2025, we proudly acquired We Fab Steel, a long-standing fabrication shop in Tucson, to expand our capabilities and carry forward its legacy. From our base in Tucson, we serve all of Southern Arizona—including Phoenix, Marana, and surrounding areas—offering fabrication, erection, and detailing services for commercial, industrial, and custom architectural projects. Our team blends traditional craftsmanship with modern tools to deliver steel solutions that are precise, reliable, and built to last.
Facts & Data
At Icon Steel, we believe numbers tell a story—ours speaks to reliability, growth, and a commitment to excellence. Here’s a snapshot of who we are:
100
Years of Experience
Icon Steel has created a highly trained team with over 100 years of Steel Fabrication and Installation experience.
100+
Projects Completed
Multi-unit, residential, and commercial.
9+
Years Building Arizona’s Future in Steel
Icon Steel has become one of the most respected structural, miscellaneous, and ornamental steel fabricators serving the Southern Arizona multi-unit, commercial, and residential sectors.
Arizona
Locally Owned & Operated
Icon Steel is proudly locally owned and operated in Marana, Arizona. We serve customers across the state, including Casa Grande, the Phoenix metropolitan area, Nogales, and wherever our work is needed.
Core Values
Our core values matter to us on a personal level— they’re not just words on a page, they’re how we operate every day. We’ve given them their own space because we want every customer, vendor, and team member to know exactly what to expect when working with Icon Steel, as well as what we expect in return from our vendors and suppliers. These values reflect who we are as individuals, and we’ve built a team that embodies them on every project, every time.
SAFETY
Built into the system. We train, inspect, and innovate relentlessly to prevent failure—because people matter, and downtime kills momentum. We over-engineer for safety to ensure zero excuses, zero incidents.
PRECISION
We build with accuracy, care, and attention to every detail to deliver on time and within budget—because close enough isn’t good enough. We question every spec to achieve perfection through first-principles thinking.
OWNERSHIP
We own our actions, our work, and how we treat others, empowering each other to succeed. No blame, no drama—just accountability. If it’s not your fault, make it your responsibility to fix it and deliver.
COMMUNICATION
We collaborate openly, keeping it clear, honest, and direct to stay aligned. Problems are solved faster when everyone is on the same page. We cut the noise and focus on what truly matters.
GRIT
We get after it, adapting and pushing through with hard work, follow-through, and pride in our craft. We aim for the impossible—building steel that lasts generations while redefining what’s possible in construction.
Our Team
Our team is the heart of everything we do at Icon Steel. With diverse expertise and a shared commitment to excellence, we work together to deliver high-quality steel fabrication solutions. Every member brings unique skills, ensuring precision, innovation, and reliability in every project we undertake.
Owner
Haley Couch
Owner
Daniel Kelley
Office Manager
Beatrice Grasman
Field Foreman
James King
Field Foreman
Jose Silva
Shop Foreman
Juan Juarez
Shop Manager
Roy King
Your Project. Our Expertise.
From custom fabrication to on-time delivery, Icon Steel is your trusted partner for durable, high-quality steel solutions. Discover how we can make your next build a success.
